Remember when stores and mall owners used to advertise in newspapers and on the radio to let people know about their great deals? As technology advances, so does the way we advertise. Retailers may now simply educate their regular and new customers about their offerings using mobile applications, increasing footfall and sales.
Retailers can pass on information to their customers whether if they are in the store or mall, or if they are passing through. You’re probably wondering how this is feasible.
This has been made possible by mobile app developers using beacon technology in their apps.
What is Beacon Technology?
Beacons are small wireless transmitters that communicate signals to other smart devices nearby using low-energy Bluetooth technology. They are one of the most recent advancements in proximity marketing and location technology. Simply said, they connect and transfer data to smart devices, making location-based search and interaction more convenient and accurate.
How does it work?
A software development kit (SDK), back-end management tools, and beacon devices are typically included in beacon technology packages. As a result, software engineers will be required to build up your positioning system, especially if beacons are part of a larger IoT network with other devices.
In terms of user authorization, it is up to your users to decide whether or not they want to receive beacon-based notifications and utilize your location system. Because beacon technology only works with a smartphone and a mobile app, customers can simply off Bluetooth. Some individuals use their smartphones without turning on Bluetooth all of the time.
To overcome this barrier, you can encourage your consumers to turn on Bluetooth for a better customer experience, or you can even entice them by informing them about the beacon-based positioning system, presenting it as an innovative solution, and describing the benefits it provides.
As a result, beacon technology looks to be less intrusive than RFID (radio-frequency identification) and other engagement tools, allowing users to opt out of the experience.
When planning for your next application, do not forget to tell the developer to use Beacon Technology.
